Posts by pwsadmin

We have been asked by many people, what does the “I†in I-Genesis stand for? It stands for “Inner.†The I-Genesis collection was designed to allow all women, and men, to tap into the innate potential of their own skin and to define their natural beauty. No foundation, concealer or cosmetic can evoke the same…

While the sun makes us feel good and being outdoors has many health benefits, it is important to remember that the ultraviolet (UV) rays from the sun are a major source of damage to the skin. In recent years, awareness of the fact that UV damage increases the risk of melanoma and non-melanoma skin cancers…

Winter is just around the corner. It’s time to nurture our skin back to health, especially after all the sun exposure during the summer months. One complaint we often hear during this seasonal transition is that skin suddenly becomes dry and flaky, and ‘favorite’ moisturizers that once hydrated skin beautifully seem to lose their magic.…

Hydration has been the buzzword in skincare for decades. The skin requires proper moisture not only for a healthy appearance, but also for age defiance. Countless articles and online posts offer tips on how to hydrate your skin. In a nutshell: 1) drink plenty of water, 2) use gentle cleansers that don’t strip the skin…

There’s nothing more bothersome than dry, unnourished skin. But what do you do when normal lotions just don’t seem to work? Introduce facial oils into your daily regimen and watch as your skin turns glowy and hydrated. The silky, gloss-like oil is derived from various plant sources and applied directly to the skin to help…

We’ve all been there. We’ve had that moment of standing in the mirror gazing up at our skin and noticing that first out-of-place line. Whether you call them frown lines, laugh lines, or crow’s feet, there’s really only one true name for them: wrinkles. Today’s beauty culture tends to consider aging as a negative thing…